Description of processing purpose |
Legal Basis |
Categories of Information Processed |
Categories of Recipients |
To prepare a contract with you or your business entity for products and services for execution and send it to you for execution |
- Entry into or performance of a contract
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- Account Registration Data
- Payment Data
- Shipping and Logistics Data
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- External technical service providers
- External professional service providers
- Ritchie Bros. corporate family members
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To publish and promote your assets, listings and related content on the websites, marketplaces or in the applications of Ritchie Bros. multi-channel solutions or of cooperating third party publishers and advertisers |
- Entry into or performance of a contract
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- Transaction Data
- Shipping and Logistics Data
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- External technical service providers
- Ritchie Bros. corporate family members
- External operators of websites, applications, services and tools
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To register you to bid in-person at a live auction event and assign you a bidding number; approve and monitor bidding limits or privileges on our transactional solutions (including on GovPlanet after conducting a check in the US Federal System for Award Management); and process bidding deposits or authorizations where required after performing identity and address verification and credit card checks |
- Entry into or performance of a contract
- Legitimate Interests
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- Account Registration Data
- Payment Data
- Online Account Usage Data
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- External technical service providers
- Ritchie Bros. corporate family members
- External operators of websites, applications, services and tools
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To create an online account for you permitting you, and others added to your account, to access our websites, applications and other tools across the various Ritchie Bros. solutions, including the online bidding platform and mobile apps |
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Entry into or performance of a contract
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- Account Registration Data
- Payment Data
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- External technical service providers
- Ritchie Bros. corporate family members
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To enable and perform online and offline auction transactions with us, including processing motor vehicle titles or transfers of equipment requiring entry in national registries more efficiently, collecting and paying fees or money owed (including proving chain of ownership of assets to a buyer’s lender in order to facilitate the lender’s financing of the auction sale), processing payments (including processing tax exemptions and refunds), and connecting IronPlanet marketplace sellers and buyers to facilitate the pick-up and release of items (including in cases of terminated, failed or subsequently voided transactions), or to connect Mascus marketplace advertisers and interested buyers to facilitate a possible transaction |
- Entry into or performance of a contract
- Legitimate Interests
- Otherwise Permitted by Law
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- Account Registration Data
- Transaction Data
- Payment Data
- Shipping and Logistics Data
- Online Account Usage Data
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- External technical service providers
- Ritchie Bros. corporate family members
- Buyers and sellers on IronPlanet marketplaces
- Advertisers on the Mascus marketplace
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To provide auction-related and value-added services, including completing appraisals or inspections, arranging for transportation and insurance of your assets or extended warranties, assisting with export and import of assets, storing of your assets, facilitating repair and refurbishment of assets with our service providers |
- Entry into or performance of a contract
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- Account Registration Data
- Transaction Data
- Shipping and Logistics Data
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- External technical service providers
- Ritchie Bros. corporate family members
- External operators of websites, applications, services and tools
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To enable you to use certain services (ours or a cooperating third party) or make available functionality of our websites applications and tools where you request them, including processing geolocation data to provide you with location-based search results when using mobile apps |
- Consent
- Entry into or performance of a contract
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- Account Registration Data
- Transaction Data
- Shipping and Logistics Data
- Online Account Usage Data
- Geolocation Data
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- External technical service providers
- Ritchie Bros. corporate family members
- External operators of websites, applications, services and tools
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To conduct credit checks by pulling credit reports and other credit information to assess creditworthiness and facilitate credit approvals or the leasing or financing of assets with our lending partners |
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- Application and Identity Data
- Credit and Financial Data
- Transaction Data
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- Third party operators of websites, applications, services and tools we cooperate with
- Lending and financial product partners whom we work with to provide financing and leasing products and services
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To communicate with you, either directly or through a cooperating third party, about:
- account issues and warnings – e.g. dispute resolution, other customer service items, data privacy requests, cybersecurity events
- service functionality – e.g. outages, saved searches, watchlist items, missed buyer inquires on Mascus and ad alerts
- transactions – e.g. consignments, listings, sales, purchases, recall notices from Original Equipment Manufacturers (OEMs) and dealers
- marketing collateral – e.g. emails from members of the Ritchie Bros. group about sales events, equipment, events and other offers from Ritchie Bros. multiple solutions
- research – e.g. opinion polls or surveys
- promotions – e.g. phone calls about available equipment or other items for sale, or to offer financing or leasing products and services offered by Ritchie Bros. Financial Services or other financing service providers
via emails, phone calls, mail, notifications, or other messages (e.g. SMS or WhatsApp), consistent with any permissions you have communicated to us where applicable |
- Entry into or performance of a contract
- Legitimate Interest
- Consent
- Otherwise Permitted by Law
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- Account Registration Data
- Referred Lead Data
- Auction Lead Data
- Transaction Data
- Online Account Usage Data
- Customer Service Data
- Industry Preference, Interest and Feedback Data
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- External technical service providers
- Ritchie Bros. corporate family members
- External operators of websites, applications, services and tools
- OEMs and their dealers
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To conduct research and surveys, gather feedback, facilitate your participation in contests and sweepstakes, create marketing collateral using your image or testimonial |
- Legitimate Interest
- Consent
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- Account Registration Data
- Industry Preference, Interest and Feedback Data
- Online Activity Data
Data for research and surveys is aggregated and de-identified for further use after collection |
- External technical service providers
- Ritchie Bros. corporate family members
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To protect our rights, reputation, safety and property, or that of third parties, including:
- by recording and analyzing CCTV footage of our physical offices and auction sites, and
tracking details of attendees and others visiting our auction sites (e.g. to inspect or transport assets) |
- Entry into or performance of a contract
- Legitimate Interest
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- Account Registration Data
- Transaction Data
- Customer Service Data
- Visitor and Incident Log Data
- CCTV Data
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- Law enforcement agencies, courts, government authorities or agencies, public bodies
- External professional service providers
- Ritchie Bros. corporate family members
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To participate in proceedings conducted by courts, public agencies or authorities, law enforcement, or other public bodies if there is a legal obligation to this effect or we legitimately consider disclosure of information is necessary to mitigate or prosecute illegal activity |
- Comply with Law
- Legitimate Interests
- Otherwise Permitted by Law
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- Law enforcement agencies, courts, government authorities or agencies, public bodies
- External professional service providers
- Ritchie Bros. corporate family members
- Third parties that are part of legal proceedings
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To prevent, detect, mitigate, investigate and take action against fraud, security breaches and other prohibited or unlawful activities (e.g. money laundering and terrorist financing), or the violation of our contacts and other policies, including the assessment of corresponding risks, by for example:
- the use of captchas or telephone number verification)
- monitoring account activity
- conducting screening of global sanctions lists to prevent the trade of equipment or other items with embargoed countries, designated persons or entities
- reviewing bill of lading and other documentation to ensure buyers of assets through our transactional solutions are not transporting assets to embargoed countries
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- Comply with Law
- Legitimate Interests
- Otherwise Permitted by Law
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- Account Registration Data
- Application and Identity Data
- Transaction Data
- Payment Data
- Shipping and Logistics Data
- Online Account Usage Data
- Device Connection Data
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- Law enforcement agencies, courts, government authorities or agencies, public bodies
- External technical and professional service providers
- Ritchie Bros. corporate family members
- Third parties that are part of legal proceedings
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To comply with subpoenas, warrants or other legal processes or to cooperate with government or public authorities' or agencies' inspections or investigations, or protect the interests of a third party involved in legal disputes if we legitimately consider disclosure of information is necessary to avert severe disadvantages |
- Comply with Law
- Legitimate Interests
- Otherwise Permitted by Law
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- Law enforcement agencies, courts, government authorities or agencies, public bodies
- External professional service providers
- Ritchie Bros. corporate family members
- Third parties that are part of legal proceedings
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To monitor and improve the information security of systems, applications and tools |
- Comply with Law
- Legitimate Interests
- Otherwise Permitted by Law
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- Online Account Usage Data
- Geolocation Data
- Device Connection Data
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- External professional service providers
- Ritchie Bros. corporate family members
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To keep complete and accurate financial records of our transactions and trade registers as required by applicable law |
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- Account Registration Data
- Transaction Data
- Payment Data
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- External professional service providers
- Ritchie Bros. corporate family members
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To record customer service calls for internal training and dispute resolution |
- Legitimate Interests
- Otherwise Permitted by Law
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- External technical service providers
- Ritchie Bros. corporate family members
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To analyze and troubleshoot errors, crashes or bugs that relate to our systems and applications to remedy issues or to make our user experience better, or to test our use of new services, applications or tools |
- Legitimate Interests
- Otherwise Permitted by Law
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- Online Account Usage Data
- Device Connection Data
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- External technical service providers
- Ritchie Bros. corporate family members
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To personalize, measure the quality and success of, deliver and improve our emails, digital advertisements and content in the online offerings of members of the Ritchie Bros. group of companies or those of third parties across the web, including:
- contextual personalization based on user interactions with our online offerings or after considering other information we have about a user
- tracking calls placed to us for products and services and combine with the user's other interactions with our websites or webforms
- combining and analyzing insight reports using data about user transaction history, patterns of usage of our websites or after combining user information with data relating to your use of services we provide (e.g. to understand the secondary equipment market and develop new products, services or features)
- tracking usage of Ritchie Bros. Auctioneers' or IronPlanet's websites (such as creation of equipment watchlists or saved searches) and interaction with Ritchie Bros. Financial Services' email communications or online credit applications
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- Legitimate Interests
- Otherwise Permitted by Law
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- Transaction Data
- Online Account Usage Data
- Device Connection Data
- Online Activity Data
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- External technical service providers
- Ritchie Bros. corporate family members
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To track whether a call is placed to a seller advertising assets for sale on the Mascus marketplace to analyze buyer activity and combine with the user's other internet activity on the marketplace to generate buyer insight reports and assess the effectiveness of seller advertising |
- Legitimate Interests
- Otherwise Permitted by Law
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- Online Account Usage Data
- Device Connection Data
- Online Activity Data
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- External technical service providers
- Mascus seller advertisers
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To facilitate sellers' compliance with legal obligations, including:
- supplying to California sellers a list of buyers for their assets to facilitate compliance with California Air Resources Board record keeping requirements
- sharing with government or public agency sellers lists of bidders for their assets to facilitate compliance with federal, state or municipal bylaws, rules or policies
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- Legitimate Interests
- Otherwise Permitted by Law
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- Account Registration Data
- Transaction Data
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- Auction sellers
- Government authorities or agencies, and public bodies
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To facilitate OEMs and their dealers understanding the secondary market for their equipment and their communication with bidders and buyers at Ritchie Bros. Auctioneers and IronPlanet sales events about warranties, parts and other products and services. |
- Legitimate Interests
- Otherwise Permitted by Law
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- Account Registration Data
- Transaction Data
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To analyze and generate leads and prospects for financing and other services for Ritchie Bros. Financial Services |
- Legitimate Interests
- Otherwise Permitted by Law
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- Account Registration Data
- Auction Lead Data
- Online Account Usage Data
- Online Activity Data
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- External technical service providers
- Ritchie Bros. Financial Services
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To enhance, categorize and prioritize financing leads, prospects and applicants and score them based on predicted readiness to bid or buy, type of borrower and creditworthiness (including by sharing limited non-personal information with external service providers specializing in aggregating business credit data and supplying business credit reports) |
- Legitimate Interests
- Otherwise Permitted by Law
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- Account Registration Data
- Loan Approval Data
- Online Account Usage Data
- Online Activity Data
- Credit and Financial Data
- Referred Lead Data
- Auction Lead Data
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- External technical service providers
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To comply with audit obligations under our contractual arrangements with financing referral providers |
- Legitimate Interests
- Otherwise Permitted by Law
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- Referred Lead Data
- Loan Approval Data
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- External operators of websites, applications, services and tools whom we have a referral arrangement
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To initiate, prepare for and execute a business change, e.g. in the event of a merger with another company, sale of assets, joint venture, reorganization, bankruptcy or takeover by another company, including to negotiate and permit due diligence of the transaction and to plan for and execute integration activities |
- Legitimate Interests
- Otherwise Permitted by Law
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- Other entities in the context of a business change
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